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Beer In Ads #3723: Color Me Coors

Tuesday’s ad is for “Coors Beer,” from 1978. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one is a little different than yesterday’s promotional poster showing the brewery in Golden, Colorado around 1900. Besides being a newer image of the brewery, it’s meant to be a coloring book of sorts. I’m not sure how it was used, whether it was a giveaway poster or it was a part of some other promotion.

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