Monday’s ad is for “Coors’ Golden Bock,” from 1938. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one is for the NewCoors Pale Bock Beer, which as I understand it they only made for a few years just after Prohibition ended in 1933. I love that they’re quoting “noted judge of fine brews,” the lawyer-cum-beer judge “Bock Goat, Esq.” Why have I never judged with him?
