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Beer In Ads #3734: Coors Had To Be Good To Win First Place

Saturday’s ad is for “Coors Export Lager,” from 1936. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one shows a Grand Prize trophy with the text “Coors Had To Be Good To Win First Place.” Of course, it had been 43 years before that they had their win so I’m not sure how much that should be considered relevant for advertising about it.

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