Tuesday’s ad is for “Coors,” from 1985. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one is a trade card entitled “Coors Belgian Hitch,” showing a Coors beer wagon being pulled by six Belgian draft horses, a plan which began three years earlier, in 1982. I can’t imagine Anheuser-Busch was thrilled about this development and it seems to have been fairly short-lived.
The back of the card explains the Coors Belgian Hitch.
