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Beer In Ads #3741: They All Say “Coors, Of Course”

Saturday’s ad is for “Coors Golden Beer,” from 1933. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one has not aged well, at all, to put it mildly. Such overt racism was, of course, quite common at the time, but this is still an egregiously bad example, showing an African-American woman dressed like a maid, or Mammy, holding a tray of beers. Sheesh.

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