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Beer In Ads #3810: Wealth Of The West … Hydroelectric Power

Saturday’s ad is for “Rainier Beer,” from 1944. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is part of series of ads using the “Wealth of the West” tagline toward the end of World War II. And then a different aspect of the West Coast states’ wealth is highlighted, such as, in this case, hydroelectric power, and features a scene of a dam with a manmade lake behind it seen from above next to power lines that take the power after its been converted to electricity and take it homes and businesses.

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