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Beer In Ads #3812: Wealth Of The West … Light Metals

Monday’s ad is for “Rainier Beer,” from 1944. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is part of series of ads using the “Wealth of the West” tagline toward the end of World War II. And then a different aspect of the West Coast states’ wealth is highlighted, such as, in this case, light metals, and features a scene of bombers taking off in an idealized way showing the sheet metal used to make the planes leading down to the factory that made the light metal.

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