Thursday’s ad is for “Rainier Beer,” from 1944. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is part of series of ads using the “Wealth of the West” tagline toward the end of World War II. And then a different aspect of the West Coast states’ wealth is highlighted, such as, in this case, Labor Day, 1944, and features a shirtless man wearing a helmet and holding a long rod of some kind. Also, there’s a large white eagle behind him, so definitely going for the patriotic angle.
