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Beer In Ads #3823: Rainiers Captured Near Zap

Friday’s ad is for “Rainier Beer,” from 1975. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one features a herd of wild Rainier cans and bottles being wrangled and the tagline: “Rainiers Captured Near Zap, First Photos Show Mfr’s to be Beers.” What a wild and silly ad campaign, and very 1970s.

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