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Beer In Ads #3839: Foster’s Lager Australia’s National Beverage

Sunday’s ad is for “Foster’s Lager,” from the 1920s. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features two couple out at a fancy-looking club setting, enjoying a few beers. The only text is “Foster’s Lager,” mentioned twice, and the tagline “Australia’s National Beverage.”

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