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Beer In Ads #3848: Always Suits The Occasion

Tuesday’s ad is for “Foster’s Lager,” from the 1930s. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a ginormous bottle and the text “Always Suits the Occasion,” along with several gentlemen at what looks like a club with a waiter in the foreground taking away empty bottles, with the tagline “Made from Pure Malt and Hops Only.”

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