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Beer In Ads #3849: Foster’s Simple Pleasures

Wednesday’s ad is for “Foster’s Lager,” from 1940. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features an idyllic scene of a father and son getting a little too close to a Koala in a tree. It’s about as subtle a beer ad as I’ve seen, and originally ran in “The ABC Weekly,” in January of 1940.

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