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Beer In Ads #3855: The Big Beer From Down Under

Tuesday’s ad is for “Foster’s Lager,” from 1983. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a stereotypical Australian, and although this ad was three years before Crocodile Dundee premiered that seems like the look they were going for. This one uses the tagline. “The Taste of Australia.”

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