Friday’s ad is for “Hamm’s,” from 1907. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a bird’s eye view of the brewery, with the tagline above it: “Leads Them All.” But it’s the text below the brewery image that really stands out. Hamm’s Beer Fulfills all the Requirements of a Perfect Beer.” What are the requirements, you might ask. Well, fear not, here they are. A perfect beer has “delicious flavor,” is “absolutely pure,” and is “thoroughly aged.”
