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Beer In Ads #3927: The Champ!

Thursday’s ad is for “Hamm’s,” from somewhere between the 1960s and 1980. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This ad uses the long-running character Sascha, better known as the Hamm’s Bear, a cartoon mascot that the brewery began using in 1952 to great success, and only stopped using in 2000. This one shows the Hamm’s Bear sitting on the green of a hole on a golf course. A bird is sitting on his head, and someone else’s ball hit him on the head, and then bounced into the hole, with the headline “The Champ!”

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