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Beer In Ads #408: Live Life … Every Golden Minute Of It

Wednesday’s ad is from 1940, and is for a New Zealand beer, Waitemata, that today no is owned by DB Breweries but is no longer made by the giant brewing conglomerate. Great artwork, though the Sparkling Pale Ale the man is pouring doesn’t look especially pale. But you have to love that tagline. “Live life …. every golden minute of it …. Enjoy WAITEMATA …. every golden drop of it.”

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