Thursday’s ad is for Burgie, from 1974, and makes a big deal about its California origins. “The California life. You can live it anywhere, because most of all it’s a feeling. Burgie beer was made for that special feeling. Light. Golden. With the true Western taste. If you live our life, you’re going to love our beer.” The can shows an old-time San Francisco scene and that’s where the can says it was brewed, too. So he kicker is that after lavishing all that attention on California, the tagline veers eastward. “Burgie: Original California Beer. Now in Chicago.”
