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Beer In Ads #42: Schlitz Late Night Bear


Thursday’s ad is another Schlitz ad from most likely the 1950s. I find it a little creepy, actually, though I’m sure that was not the intention. That fairy tale bear in his nightshirt and slippers just looks a bit eye. And while the house obviously has electricity to power the refrigerator, he’s still carrying an old-fashioned candle. Why? Wouldn’t the light in the ‘frig be enough?

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