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Beer In Ads #438: That Woman Is Real Competition


Wednesday’s ad is still another Budweiser ad, this one from 1956. Like yesterdays, it shows a woman’s domestic struggles at pleasing her man, this time in putting on the best dinner party. One woman in a cocktail dress is whispering to another, who’s combing her hair, about another woman who’s skills as a hostess make her “real competition.” In part, that’s because she insists on always serving Budweiser. But you knew that had to be the reason, right? I can’t imagine why feminist groups often accuse alcohol ads of portraying woman in a less-than-flattering light.

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