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Beer In Ads #441: If It’s Just Something Cold And Wet You Want, Drink Water


Monday’s ad is from 1964 and is for a Guinness product, their Harp Lager. It uses a curious slogan, “If it’s just something cold and wet you want, drink water.” Since I can’t help but think of Harp as not much more flavorful than water, it doesn’t exactly make me want to rush out and buy some of their beer. But I do love the photograph of the beer beautifully posed on rolling sands.

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