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Beer In Ads #476: Herbert Leupin’s Kuhles Bier

Monday’s ad is an another interesting ad by famed Swiss illustrator Herbert Leupin. Like the last one, I’m not sure what beer this ad is for or when it was created, though he worked mainly beginning in the late 1930s and then took up painting around 1970. So we can safely say it was between those dates. The ad, of course, is for kühles bier — cold beer — though showing a “hot” blonde in a swimsuit frolicking in the ocean doesn’t really seem consistent with that. Still, it’s a cool ad all the same.

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