Thursday’s ad is holiday ad for Michelob, from 1963. Their suggestion, “This year buy him a beer” seems like a good one, though in truth Michelob probably wouldn’t be the one I”d want, but maybe that’s just me. I love how they spin it in the ad copy. They refer to giving Michelob as an “unhackneyed” gift, “whether beer lover or bottle fancier.”
