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Beer In Ads #497: Know The Real Joy Of Good Living …

Tuesday’s holiday ad is for Schlitz, from 1959. The ad shows a couple, with the man holding a beer and the woman a small, wrapped Christmas gift. But what’s not clear is whether they’re outside or if that snowy tree-lined scene behind them is looking through a large window. Because they don’t look like they’re dressed warmly enough to be outside, but I see no signs of a window, either. But I love the slogan. “Know the real joy of good living ….”

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