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Beer In Ads #500: Merry Christmas All Around!


Friday’s holiday ad — believe it or not, the 500th ad I’ve posted! — is for Schaefer beer. I don’t think it is, strictly speaking, an ad but a display piece, presumably for a bar or a retail store. I’m not sure of its age, but I’m guessing 1950s. I like the subtle double meaning of the slogan “Merry Christmas All Around!” Or maybe I’m reading too much into it, but it seems like both wishing everyone around a Merry Christmas and buying them “a round” … of Schaefer.

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