Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.
Wednesday’s ad is for Stroh’s Bock Beer, among other beers and related things. It was published on September 10, 1975. This bock was for the the Stroh Brewing Co. of Detroit, Michigan, which was originally founded in 1850. The image below itself, however, is a portion of an ad for Tenuta’s, an institution in Kenosha since 1950. It’s both a delicatessan and a grocery and liquor store. This ad ran in The Kenosha News, of Kenosha, Wisconsin.
