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Beer In Ads #510: Order Ballantine’s Ale The Handy Way


Friday’s ad is for Ballantine Ale, from 1939 — their 100th anniversary. Sporting this ad copy. “It took 100 years to make Ballantine’s Ale as good as it is today.” And then there’s the beautiful oak panel background with the tasty illustration of the beer glass, bottle and can. But it’s the bottom text that really cracks me up. “Order Ballantine’s Ale the ‘Handy’ way.” I wonder if that ever worked, holding up three fingers and a circle (3 rings) to order a Ballantine Ale?

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