Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.
Sunday’s ad is for an unspecified Bock Beer, which was published on May 4, 1868, making this one of the earliest ads I’ve found that used graphics in the advertisement. This one was did not specify which brewery made the bock, but instead was advertising a saloon located at 101 Bates Street owned and/or operated by a J. Strenlinger. This ad ran in The Detroit Free Press of Detroit, Michigan.
