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Beer In Ads #531: Biere de Charmes

Monday’s ad is the third ad we’ve featured by famed illustrator Jean D’Ylen. Biere de Charmes was done in 1924 for the French brewery located in the Lorraine that was founded in 1864. The king — Gambrinus perhaps? — sitting atop a pyramid of wooden kegs with two full mugs of beer, one in each hand, seems poised to fall, or at least spill his beer.

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