Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.
Sunday’s poster was created for Bautzener Doppel-Bock. This poster was created, I think, for the Bautzen Brauerei, located in Bautzen, Germany, which is located in Saxony in the far East near the border with the Czech Republic. I could not find any information about the brewery apart from the fact tyhat it does appear to exist any longer. The poster was printed in Leipzig, by Werbe-Mejo, who one source describes as “a historic German maker and distributor of advertising signs, notably vintage enamel and porcelain signs (Emailleschilder) from the early 20th century.”
