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Beer In Ads #533: Birra Italia Milano

Wednesday’s ad is also for an Italian beer, though it’s by renowned German illustrator Adolfo Hohenstein, who made a name for himself painting in Italy, where he helped to found Italian Art Nouveau. Hohenstein is also considered the “father of Italian poster art,” and this poster was completed in 1906, the year he left Milan and returned home to Germany. I think it’s one of the most beautiful of the time period.

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