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Beer In Ads #550: If You’re Looking Out For #1, You Should Be Carrying #2


Friday’s ad is another one for Molson, from 1985. Based on the headline — “If You’re Looking Out For #1, You Should Be Carrying #2” — it’s undoubtedly from a trade magazine rather than a consumer publication. Apparently in 1985, Molson was the second best-selling imported beer, which is remarkable because as long as I can remember it was Heineken and Corona that were in the top spots.

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