Tuesday’s ad is odd, at least as far as the ad copy. It’s for Schaefer beer with the following ad copy. “We’ve been practicing the art of brewing beer for almost 200 years. And practice makes perfect.” Which sounds good, right? Except that Schaefer was founded in 1842. I just bought a book celebrating their 100th anniversary in 1942. While I’m not absolutely certain, I believe this ad was from around America’s bicentennial in 1976, which would have made Schaefer 134 years old. Maybe it’s my lack of number sense, but that doesn’t seem like “almost” 200 years old, not even close. I’d say you’d have to be at least 151 to claim that, which would not have been until 1993. But that beer glass and mug are beautiful.
