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Beer In Ads #563: The First 200 Years Are The Hardest

Wednesday’s ad is another (I think) bicentennial ad for Schaefer beer. This one uses the ad copy. “After a while, it’s easy to brew a beer as good as Schaefer. The first 200 years are the hardest.” Again, this would have been when Schafer was around 134 years old, not terribly close to 200 years, but the ad was aimed at America’s 200th birthday. In this one there’s another cool-looking stein, but the foam on that glass looks pretty fake. With the handle on the mug, if you use your imagination it looks like an elephant or I suppose you could say it looks a bit phallic.

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