Thursday’s ad is for Falls City beer, a Louisville, Kentucky brand that was founded in 1905 that lasted until 1978. This is the second somewhat surreal ad for this brewery, the first was Falls City Gives You More. Like that first one, they seem to favor ads that rhyme, too. The ad copy is “Two Big Reasons Why Fall City is the Beer to Buy.” And the two reasons? They’re class, as well. “* Pasteurized * Bitter-free.” The big face in the foreground looks out of perspective somehow; it looks too big, too in your face.
