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Beer In Ads #576: Portrait Of A Happy Husband, By A Smart Wife

Monday’s ad is from a different time, 1940 to be exact. This Budweiser ad will have feminists tearing their hair out. The ad features a mock essay entitled Portrait of a Happy Husband, written by none other than A Smart Wife. The happy husband being portrayed is still in his suit (minus the jacket) but is wearing slippers, smoking his pipe while reading the paper, and with a beer on the table next to him for when he becomes parched. Some of her revelations are that his favorite appliance is the “icebox,” that he “prowls” for snacks and is happiest, not with her, but with friends, and won’t you please “drop by this evening” and save me from this hellish nightmare. I’ll have the Budweiser.

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