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Beer In Ads #614: For Cooling Refreshment … Look Into Crystal

Thursday’s ad is from the 1950s, for the Canadian brand Labatt’s Crystal Lager Beer. The crystal ball shows a male fantasy of how we should be rewarded after mowing the lawn on a warm summer day. Basically, it’s sitting in an easy chair, smoking a cigarette while watching baseball on television, as the missus serves his every whim with a smile on her face. I don’t need a crystal ball that’s not going to really happen.

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