Thursday’s ad is for Rheingold, from 1961. The ad features Miss Rheingold for 1961, Janet Mick, at a bowling alley. Maybe it’s just me, but it sure looks like this date is not going well. The smile on her face looks so forced to me, like she’s pretending to have a good time. Or maybe he’s just an incredible douchebag. I just love the propensity for brewers in the fifties and early sixties to refer to their beer as being “friendly” and other similar adjectives. In this one, Rheingold is characterized as being “Friendly, fresh’ning, happily dry.” Nice.
