Monday’s ad is for Falstaff. I’m not sure of its age, but I’m guessing the 1950s, when apparently people dressed up not just around the house but also when casually visiting friends. Because “When Company Comes … Bring on the Falstaff.” And I just love this. “It’s good to see old friends enjoying themselves with the friendliest refreshment that ever bid a guest welcome … tall, cold bottles of beer.” See, again beer is referred to as “friendly.” I really want to see that return. Beer is friendly, but we never say so anymore.
