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Beer In Ads #627: Party Time … Anytime!


Tuesday’s ad is for the Canadian beer O’Keefe’s and specifically their Old Vienna. I’m not sure when it’s from, though the 1950s seems a safe bet. The tagline, “reach for an Old Vienna” is being acted out as an unseen hand passes a case of beer over the head of the woman of the house as her husband reaches out to take possession. Her expression is priceless, her lips purse in alarm perhaps worrying that the case will be dropped on her head or ruin the salad she’s holding in her hands. Now that’s “party time … anytime!” Oh, and does that kitchen background look fake? Look closely at the window.

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