Tuesday’s ad is for Goebel beer, from 1951. Having just been through California gold country, the mining illustration, by George Shephard, was fun to see, though I’m not sure I see the connection to the text, “Nationally famous for good taste.” But the real gem is the claim just below the beer’s name in the inset box, “it’s Mello-ized.” I want to find more drinks that have been Mello-ized. That just has to be a good thing.
