Tuesday’s ad is for Schmidt’s, but this time it is the one you probably know. The ad is from 1963, a very colorful, but still pre-hippie sixties. “Time for fun” … “Time for Schmidt’s” … “The Full-Taste Beer.” What is “full-taste beer,” you ask? Helpfully, the ad provides an answer. “Schmidt’s takes light beer, mellow beer, hearty beer — then blends them together.” So now you know.
