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Beer In Ads #760: James Monroe For Budweiser

Saturday’s ad is the last (that I know of) in the Budweiser historical series from 1908. The black and white ad is text-heavy and includes a history lesson on James Monroe, our fifth president and the architect of the Monroe Doctrine. After the requisite historical bit, it launches into this priceless series of claims:

WHEN old Mother Earth grows better malting barley than northern soil produces —

WHEN the fertile valleys and verdant mountain slopes of Old Bohemia grow better hops —

WHEN natures produces better and purer waters —

WHEN brew-science has been developed to a higher art —

THEN, and not till then, will it be possible to produce a better beer than Budweiser.

Good luck with that.

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