Wednesday’s ad is for Schlitz, from probably the late 1940s. It’s part of the long-running “I was curious” series from Schlitz that typically showed three panel showing the progression from curiosity to tasting to acceptance, a sort of mini Kubler-Ross of the three states of beer tasting. In this ad, it shows two couples by a lake. Why is it that most ads depicting couples during this time period show them separated and not interacting, boys with the boys and girls with the girls?
