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Beer In Ads #79: Sodibo’s Blue Lady


Friday’s ad is for a brand I’m not familiar with, Sodibo, which I believe was a French beer. I love the highly stylized pastel drawing with the sophisticated-looking woman partially obscured by a bright blue fog. It’s from the 1920s and the art is by a Jean Rousseau.

You can see more of the art in the poster below, but I still prefer the simpler one with almost no text. Below seems cluttered, above, elegant.

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