Wednesday’s ad is for Ballantine, from 1957. Showing a dinner party, or really a soup party, paired with buckets of Ballantine Ale. In a rarity for beer advertising, they’re touting the hops used to brew the beer, a British hop known as “Brewer’s Gold.” According to HopUnion’s hop varieties booklet, Brewer’s Gold was developed in Great Britain as primarily a bittering hop by a Professor Salmon in 1934. Ballantine refers to it as a “rare, choice hop.” And hop about this great tagline at the end? “Enjoy the genuine — it’s the trend, friend!”
