Monday’s ad is for Lowenbrau, which is 1976 was billed as “The world’s most exclusive and expensive beer.” Given the recent debate over the packages and prices of beer, it’s pretty funny to see so pedestrian a beer as this in a Champagne ice bucket with gold foil covering the neck and crown. If that was truly the most expensive beer in 1976, then it really says something about how awful the beer scene must have been at that time. And for that matter, is it really wise to declare that you’re the “most expensive” anything?
