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Beer In Ads #908: Light-hearted Living

Wednesday’s ad is another one for Falstaff, probably from the 1950s or early 60s. Showing a trio of people fishing in front of a backdrop of a wall of beer, the tagline is “There’s Light-hearted Living in Light-hearted Falstaff.” I have no idea what the even means, though in the ad copy they begin with “Alive with taste,” yet another inscrutably meaningless phrase.

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