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Beer In Ads #910: The Christening of Kip’s Bay


Friday’s ad is for Knickerbocker beer, from 1953. It’s number 5 in a series, although I’ve only seen two of them so far, and I don’t know how many are in the series of ads. The ones I’ve seen depict scenes from the history of New York. This fifth one is about the Christening of Kip’s Bay, and the art for the ad was painted by Lumen Martin Winter. “Kips Bay was an inlet of the East River running from what is now 32nd Street to 37th Street.” According to Wikipedia:

Kips Bay was the site of the Landing at Kip’s Bay (September 15, 1776), an episode of the American Revolutionary War and part of the New York and New Jersey campaign. About 4,000 British Army troops under General William Howe landed at Kips Bay on September 15, 1776, near what is now the foot of East 33rd Street. Howe’s forces defeated about 500 American militiamen commanded by Colonel William Douglas. The American forces immediately retreated and the British occupied New York City soon afterward.

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