Monday’s ad is for the Peter Doelger Brewing Co., from 1916. Peter Doelger was a New York brewery founded in 1859. It returned after prohibition ended, but quickly closed in 1937. The ad is just a couple of years before prohibition and shows how, right up to the end, many breweries were trying to convince people that hard liquor was the problem and, as their tagline says, “BEER is the PURE TEMPERANCE drink.” It didn’t work.
