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Beer In Ads #971: What Does It Mean, Anyway?

Friday’s ad is for Schlitz, from the 1960s. It’s part of a series of minimalist ads, this one presumably showing the phonetic pronunciation of the word gŭśtō, their adspeak term for describing Schlitz beer, and then asking “What does it mean, anyway?” Good question. Hard to imagine this was a particularly effective ad.

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